In the present-day scenario, companies are focused towards creating an online presence to generate more revenues and increase their brand reach. There is no denying that a website is the only key to help your brand spread its visibility to millions of customers all over the world. Unfortunately, not all of the companies find a reliable web developer to have a well-deigned website that gives an enticing taste to customers and pull them to delve deeper for your brand.
These days, more and more consumers use the internet to search for the same products or services your brand delivers. However, not having a website lets your potential customers go to the competitors’ doors.
Therefore, if you are in business and you don’t have an online presence “a website”, you’re not alone. Around forty to fifty percent of businesses today do not possess a website. Moreover, around sixty percent of website owners don’t update their websites. This reason alone can tell us how much it is vital to have a website and reach to potential buyers before you competitors do.
There are numerous reasons to have a website for your brand, but I’m listing down the top 5 reasons why your business should have an online presence.
1. A website can provide a competitive edge
Have you ever thought why website alone can provide you a competitive edge over your competitors? Well, it’s simple, if your customers/ suppliers can’t find you online, they will definitely find your competitors. With the current trend of creating more and more websites, your brand will be more likely to lose existing and as well as potential buyers, leading to loss of business because you fail to represent yourself online. That being said, it is crucial that you create an online presence and reach out to millions of potential buyers online on all devices; not only a website development company is easy to navigate, but it is also a platform to spread your brand message.
Undeniably, your customer looks for different brands for the same products and services. And if you do not have a well-designed website, or it is poorly designed or incomplete website, you will portray a bad image of your company. Many a times, the same reasons could let the potential buyers do business with an inferior company, just because their website looked better or they answered questions. Don’t let that ever happen to you!
2. A website can increase awareness of your brand & its offerings
There is no denying a website makes it easy for your customers to learn more about the products and services your brand provides. For instance, “a customer who buys product X from your company, doesn’t know that you also sell Product Y or Z, and he searches Product Y or Z over the internet. Eventually, your potential customer will go to the doors of your competitor and buys the same product Y or Z that you could possibly sell.”Therefore, having a website can tell your existing customers (and prospects) more about your products and services without them having to walk to you or call you.
3. A website increases your hours of operation
The 3rd reason for having a website is that, not only it will reach millions of people 24/7, but also it will make it easy for your customers to reach you outside of your normal business hours. In addition, your website still works for you while you are at leisure, working, or asleep.
4. Websites can potentially reduce costs
A well-designed website reduces costs: One of the largest expenses a brand can incur is planning, designing, and delivering marketing materials. Unlike marketing activities such as, buying advertising space i.e. newspaper ads, billboards, radio spots, etc., a websiteis easier, quicker, and more cost-effective to reach out to millions of potential customers. As I tried to explain that a website is a cost-effective solution, it helps you keep your website more updated, more affordable and easier to manage than any other media.
5. A website enhances your company image
Believe it or not, a website can help you establish a professional and credible image of your brand, instilling a level of trust with your existing and potential customers all over the world. Not only it helps customers to be aware of your brand, but also, it encourages them to purchase from a known brand than the place which is less credible. That being said, a website that reflects a vision of the company and its values, it boosts the company’s image to next-level.
To Sum Up
If you want your brand to be taken seriously and professionaly, you need to have a website or to go for website development – if you don’t have one. It is the only tool that can be used to sell products & services, and earn a heightened reputation.
Remember, the world’s top successful entrepreneurs like Jeff Bezos “Amazon”, Sean Parker “Spotify”, and Craig Newmark “Craigslist”, all started out with just a website.
Author Bio
William Stone is a Digital Marketing expert who is concerned to provide digital marketing tips & solutions for beginners and industry experts as well.
