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Online marketing is not an easy skill. You need to have a highly technical knowledge apart from search engine optimization. In order to get success in online marketing, you need to appeal target audience and have online visibility. Having a high budget is not the key to a successful marketing campaign, instead,you need to have creative and technical marketing strategies and plans to invest the money. For an average entrepreneur, using the right marketing tactics will cost you less and draw more traffic to your site.
Following are some of the budget-friendly marketing techniques to boost your profits in an online business:
Developing a blog can take years to establish but it is the most cost-effective way of reaching the majority of people. If you are passionate, persistent, have a good grip on the subject and able to convince audience then your blog will get succeeded. You need to have the ability to express value and deliver a productive information in your niche.
As far as your blog can bring value and information to the audience, your blog is effective. Once you have learned the skill of channelizing your sales through your trustworthy blog, then you can earn an income of around 6 figure on monthly basis but this won’t happen overnight, you need to be consistent in your blogging.
- Social media marketing
If you are serious about marketing on a shoestring budget, then you need to master the art of social media marketing. Social media marketing is a great strategy for budget-friendly marketing, but it is not easy to get traction from this technique without the help of influencers. In order to get visibility for your service or product, you would be investing some money initially but once you make traction you would be making a lot of money.
Billions of people are using social media on daily basis, so it is a good medium for selling your products. The number of your sales depends on how effectively you have reached your customers. Your brand management team must have a knowhow of online marketing and human behavior to transform your potential buyers into customers.
- Video tutorials
If you want to approach a large number of the audience then begin with creating free video tutorials on websites like Dailymotion, YouTube, Vimeo, etc. They are a great way of making fans and followers and earning their trust. Make a good quality, convincing video with a great piece of knowledge. Producing videos that are teaching something which would otherwise not be free is a brilliant idea of setting up your authority. In this way, you will easily earn their trust and convince them to pay for your services and brands.
- DIY Infographics
Infographics are one of the masterpieces in the tools of marketing. They attract the customers visually. In fact, they have the capacity to convince the audience to share your content, so you will also get more links and traffic on the reference based. Advertising agencies hire designers to design creative infographics at a very affordable rate. By little efforts, you can create one by yourself too. In the Adobe illustrator, free victor kits will help you design an infographic. Moreover, “Visual.ly” is there to guide to in the whole process of creating an infographic.
- Online Contests
You will have to manage some investments for the prize but in return, you will attract countless members and participants and at the end of the day that only matters. Your prize doesn’t have to be fancy but it must be offering something even a “coffee mug” will do the work. If you have no idea of how to handle a contest then take some help from “Rafflecopter”, they make it easy to set up a contest and embed the contest entry form on your site.
- Give new life to old data
If your budget is running low and you cannot afford to hire a content writer to develop fresh content for your site. You can always take the already existing content from the internet. A lot of data and statistics are available online from there you can get some traction.
Identify the study which closely relates to your topic and refine it yourself. Highlight the relevant part of the study and refresh it by adding some solid points to it, like adding images, crafting charts and making thought-provoking predictions. For this purpose, you can take information from International Organizations like WHO and UNICEF. Adding their statistics to your post will convincingly develop the trust of your audience.
- Email Marketing
Email marketing is a great way to engage new customers with your business as well as maintain relationships with your existing customers. Through email marketing, you can get new visitors to sign up for your newsletter, by offering a bonus content piece of subscribing such as a free ebook detailing how to start your online marketing on Facebook.
You can easily start your free email campaign using a free marketing service such as MailChimp.
There are a plenty of ways of promoting your online business with a low budget in your pocket. You can use one of the above-mentioned techniques. They will not only help you earn a profit, but are cost effective too.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads.His current ventures include Progostech,
Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.